Media kit · Partnerships

Work with us.

We make loud, snackable pop-culture content for a wildly engaged female audience. Bring us a brand that fits and we'll make it feel like part of the show.

The reach

15M+ monthly views.

Across Instagram, TikTok, Facebook, and our podcast, we put your brand in front of a deeply engaged audience every single day.

Instagram

16.2KFollowers

10M

Views · last 30 days

  • Reach3.9M
  • Content interactions439K
  • Profile visits35K

Facebook

7.2KFollowers

3.5M

Views · last 30 days

  • Reach1.4M
  • Content interactions29K
  • Profile visits23.8K

TikTok

12.4KFollowers

1.5M

Views · last 30 days

  • Likes32K
  • Shares14.5K
  • Comments1.2K

Podcast

3.9KListeners

5.3K

Downloads · last 30 days

  • Avg. monthly downloads5.3K

The audience

93% female · core buyer aged 35–65

Our listeners and viewers are women in their prime household-purchasing years — the demo brands fight for. Reality TV super-fans who actually buy what we recommend.

Gender split

Female93%
Male7%

Age (female · male)

18–240.6% · 0.2%
25–346.8% · 1%
35–4423.9% · 2.3%
45–5426.7% · 1.7%
55–6524.6% · 1.2%
65+10.5% · 0.5%

Featured package

Signature campaign package

Built for CPG and lifestyle brands targeting a high-trust, female-led audience with peak household purchasing power.

  • 3 cross-channel video integrations (IG + FB + TT)
  • 2 podcast mid-roll host reads
  • 1 Instagram Story series (5 frames)
  • 30-day category exclusivity
  • Full performance recap after the campaign

$7,500

The rate card

Pick a deliverable, build a campaign.

Cross-channel video bundles are the sweet spot — one piece of content, four touchpoints. Podcast reads stack on top for full funnel coverage.

Social — single channel

We produce the content with your brand integrated.

  • Instagram Reel

    Dedicated, with brand integration produced by us.

    $1,500

  • Instagram grid post

    Static photo or carousel with brand tag and caption.

    $750

  • Instagram Story set

    3–5 frames with link sticker.

    $500

  • TikTok video

    Dedicated, with brand integration produced by us.

    $1,000

  • Facebook Reel / video

    Native Facebook post (added to a cross-channel bundle for less).

    $500

Social — cross-channel bundles

One video, posted to Instagram + Facebook + TikTok. Best value.

  • Single cross-channel video

    One video, posted to Instagram + Facebook + TikTok. Save 25%.

    $2,250

  • 3-pack cross-channel campaign

    Three cross-channel videos. Save 33%.

    $6,000

  • 5-pack cross-channel campaign

    Five cross-channel videos. Save 40%.

    $9,000

  • 8-pack / multi-month campaign

    Eight cross-channel videos rolled out across 4–8 weeks. Save 46%.

    $13,000

Podcast

Salty Chip episodes — host-read on real episodes, not generic drop-ins.

  • 30-sec pre-roll host read

    Read by the hosts at the top of an episode.

    $150

  • 60-sec mid-roll host read

    Read by the hosts in the middle of an episode.

    $250

  • Full episode integration

    ~3 min dedicated segment woven into the episode.

    $600

  • Title sponsor

    Full episode "presented by" — opening, mid, and outro mentions.

    $1,000

Add-ons

Whitelisting / paid usage rights

Brand can boost our content from their own handle. +30% of base.

Category exclusivity

No competing brand within the category for a fixed window. 30 days +20% · 60 days +35% · 90 days +50%.

Rush delivery

Content delivered less than 7 days from brief. +15%.

Brand-supplied creative

We run a brand-provided 15–30 sec video on our social channels (no host integration) at 50% of the rates above.

The fine print

How we work.

  • 50% deposit to lock the calendar, 50% on delivery.
  • Net-30 payment terms via invoice.
  • Content remains on our channels in perpetuity unless otherwise agreed.
  • We'll never partner with anything we wouldn't actually eat, drink, watch, or use.

Ready to partner?

Let's make something salty.

Tell us what you're launching, what success looks like, and the timing — we'll come back with a custom proposal within two business days.

hello@saltychipmedia.com